City of Good, Inc.

J27RUMZEEZ53

2026-05-18

https://cityofgood.com/

2025-05-20

2022-09-01

2023-10-30

View on USAspending

Department of Agriculture

TO GROW CUSTOMER LOYALTY AND INCREASE SALES, CITY OF GOOD (COG) AND THE BOISE FARMERS MARKET (BFM) WILL COMPLETE A MARKETING CAMPAIGN FOCUSED ON THE BENEFITS TO CONSUMERS AND COMMUNITY OF OUR PRODUCERS AGRICULTURAL PRACTICES. CUSTOMERS KNOW AND VALUE THAT THE FOOD AT OUR MARKET IS HEALTHY AND WHOLESOME, THAT PRODUCE IS SPRAY-FREE OR ORGANIC, AND THAT RANCHERS RAISE PASTURED ANIMALS IN A HUMANE WAY. FEWER UNDERSTAND THE CONSERVATION AGRICULTURE PRACTICES USED BY OUR GROWERS AND THEIR MULTIPLE POSITIVE IMPACTS ON INDIVIDUAL HEALTH AND COMMUNITY WELLBEING. USE OF COVER CROPS AND REDUCED TILLAGE, SOIL ORGANIC MATTER, WATER CONSERVATION AND ROTATIONAL GRAZING IMPACT THE QUALITY OF THE FOOD AND THE LOCAL ENVIRONMENT. CLIMATE-SMART AGRICULTURE HAS THE POTENTIAL TO MITIGATE CLIMATE CHANGE THROUGH CARBON SEQUESTRATION, AND TO ENABLE FARMERS TO ADAPT TO A CHANGING ENVIRONMENT. WE WILL CREATE AND DISTRIBUTE A MULTI-PLATFORM PROMOTIONAL CAMPAIGN HIGHLIGHTING THESE PRACTICES AND THEIR BENEFITS.ACTIVITIES WILL INCLUDE AUDIENCE IDENTIFICATION AND TARGETING, DESIGNING A TARGETED MULTIMEDIA ADVERTISING CAMPAIGN, ENGAGING FARMERS IN STORYTELLING, HIRING A VIDEOGRAPHER, DISTRIBUTING CONTENT, AND ASSESSING THE IMPACT OF THE PROGRAM THROUGH CAMPAIGN METRICS AND MARKET SALES. BFM GROWERS ARE BOTH PARTICIPANTS IN AND BENEFICIARIES OF THIS PROJECT. PARTNERS INCLUDE GUY HAND, A WELL-KNOWN FOOD AND FARM VIDEOGRAPHER, AN ADVERTISING AGENCY FOR AUDIENCE TARGETING AND MEDIA BUYING, AND 8 TO 12 PRODUCERS.EXPECTED OUTCOMES INCLUDE INCREASED AWARENESS OF THE BENEFITS OF REGENERATIVE AGRICULTURE, INCREASED CONSUMER PREFERENCE FOR BFM PRODUCTS, MORE VISITORS TO MARKET AND INCREASED REVENUE AT THE SATURDAY MARKET AND WEEKDAY MOBILE MARKETS.

100000.00

0.00

0.00

85-0616750

Government Instrumentality, Title-Holding Corporation, Charitable Organization, Agricultural Organization, Board of Trade, Pleasure, Recreational, or Social Club, Fraternal Beneficiary Society, Order or Association, Voluntary Employees' Beneficiary Association (Non-Govt. Emps.), Domestic Fraternal Societies and Associations, Teachers Retirement Fund Assoc., Benevolent Life Insurance Assoc., Burial Association, Credit Union, Mutual Insurance Company or Assoc. Other Than Life or Marine, Corp. Financing Crop Operations, Supplemental Unemployment Compensation Trust or Plan, Employee Funded Pension Trust (Created Before 6/25/59), Post or Organization of War Veterans, Legal Service Organization, Black Lung Trust, Multiemployer Pension Plan, Veterans Assoc. Formed Prior to 1880, Trust Described in Sect. 4049 of ERISA, Title Holding Co. for Pensions, etc., State-Sponsored High Risk Health Insurance Organizations, State-Sponsored Workers' Compensation Reinsurance, ACA 1322 Qualified Nonprofit Health Insurance Issuers, Apostolic and Religious Org. (501(d)), Cooperative Hospital Service Organization (501(e)), Cooperative Service Organization of Operating Educational Organization (501(f)), Child Care Organization (501(k)), Charitable Risk Pool, Qualified State-Sponsored Tuition Program, 4947(a)(1) - Private Foundation (Form 990PF Filer)

2020-05

Community Improvement, Capacity Building: Community, Neighborhood Development

Type of organization and use of contribution: A public charity. Deductibility Limitation: 50% (60% for cash contributions)

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