Transaction Description:
PURPOSE: THE PURPOSE OF ILAS’S FHIP EDUCATION AND OUTREACH PROJECT IS TO REDUCE HOUSING DISCRIMINATION IN IDAHO BY INCREASING ACCESS TO AND AWARENESS OF FAIR HOUSING RESOURCES THROUGH STATEWIDE EDUCATION, OUTREACH, AND LEGAL ADVOCACY. TO HELP ACCOMPLISH THIS GOAL, ILAS WILL FURTHER THE ACTIVITIES STARTED THROUGH, AND COMMUNITY RELATIONSHIPS CREATED WITH, OUR CURRENT GRANT, FEOI 1210013. PROVIDING LEGAL EDUCATION TO IDAHOANS IS A CORE PART OF ILAS’S MISSION.; ACTIVITIES TO BE PERFORMED: ACTIVITIES TO BE PERFORMED. ILAS PROPOSES THE FOLLOWING PROJECT ACTIVITIES TO MEET IDAHO’S FAIR HOUSING NEEDS: 1) CREATE FAIR HOUSING EDUCATION MATERIALS FOR PRINT, ONLINE, AND VIDEO MEDIUMS, ADDRESSING ALL FAIR HOUSING ISSUES, WITH A FOCUS ON ANTISEMITISM/ISLAMOPHOBIA AND PROVIDE EDUCATION TO DISPEL OPPOSITION TO THE CREATION OF AFFORDABLE HOUSING AND EDUCATION ABOUT THE IMPLICATIONS OF THE BOSTOCK DECISION RE: SEXUAL ORIENTATION AND GENDER IDENTITY; 2) CONDUCT A STATEWIDE FAIR HOUSING MEDIA CAMPAIGN THROUGH BILINGUAL (ENGLISH/SPANISH) SOCIAL MEDIA/ONLINE (FACEBOOK, YOUTUBE, NEXT DOOR) AND RADIO ADVERTISING; 3) TRAIN PROJECT STAFF ON FAIR HOUSING ISSUES, INCLUDING HOW TO REFER CLIENTS TO MAKE HUD COMPLAINTS; 4) PROVIDE STATEWIDE FAIR HOUSING PRESENTATIONS TO 14 COMMUNITY ORGANIZATIONS; 5) CONDUCT 30 OUTREACH EVENTS TO COMMUNITY ORGANIZATIONS OR AT COMMUNITY EVENTS IN A NUMBER OF DIFFERENT LANGUAGES, ALL OF WHICH WILL INCLUDE INFORMATION ON HUD REFERRALS AND COMPLAINTS; 6) PROVIDE FAIR HOUSING ADVOCACY, LEGAL ASSISTANCE AND ADVICE, AND HUD REFERRAL INFORMATION TO 520 PERSONS THROUGH AN ATTORNEY-STAFFED HOUSING HOTLINE; AND 7) CREATE PAGES ON ILAS’S WEBSITE DEDICATED ANTISEMITISM/ISLAMOPHOBIA, EDUCATION TO DISPEL OPPOSITION TO THE CREATION OF AFFORDABLE HOUSING AND EDUCATION ABOUT THE IMPLICATIONS OF THE BOSTOCK DECISION THESE INTERVENTIONS WILL INCREASE KNOWLEDGE ABOUT FAIR HOUSING DISCRIMINATION, STEPS THAT CAN BE TAKEN TO REMEDY VIOLATIONS (INCLUDING REFERRALS TO HUD), AND PROVIDE A HOUSING HOTLINE TO IDAHOANS FIVE DAYS A WEEK AND FAIR HOUSING INFORMATION TO ADDRESS AND RESOLVE MANY OF THOSE PROBLEMS.; EXPECTED OUTCOMES: EXPECTED OUTCOMES. ILAS WILL DEVELOP EDUCATION MATERIALS THAT DESCRIBE FHA DISCRIMINATION, INCLUDING POSTERS BROCHURES AND ONLINE CONTENT. MATERIALS WILL BE AVAILABLE ON THE ILAS WEBSITE AS WELL AS IN PRINT (300 POSTERS AND 3,000 BROCHURES) IN ENGLISH, SPANISH, CHINESE AND ARABIC. ILAS WILL MEASURE THE OUTCOME OF THIS OBJECTIVE THROUGH SURVEYS. OUR GOAL IS THAT 70% OF SURVEY RESPONDENTS RATE PROJECT MATERIALS AS “HELPFUL” OR “VERY HELPFUL” AND 70% OF RESPONDENTS INDICATE AN INCREASE IN FHA KNOWLEDGE. ILAS WILL CREATE SHORT-FORMS VIDEOS ON 1) FHA ISSUES INVOLVING HOUSING DISCRIMINATION BASED ON SEXUAL ORIENTATION/GENDER IDENTITY AND 2) ANOTHER ON WHY AFFORDABLE HOUSING IS GOOD FOR IDAHO COMMUNITIES. WE WILL MEASURE THE OUTCOME OF THIS OBJECTIVE THROUGH THE NUMBER OF TIMES THE VIDEO IS VIEWED. OUR GOAL IS THAT EACH VIDEO WILL BE VIEWED 400 TIMES (ESTIMATE OF 800 FOR BOTH) DURING THE PROJECT PERIOD. ILAS WILL RUN 4 FHA-FOCUSED FACEBOOK ADS RUN DURING THE PROJECT PERIOD. ILAS WILL CREATE 4 FACEBOOK ADS. ONE EACH WILL CONCERN 1) GENERAL FAIR HOUSING, 2) ANTISEMITISM/ISLAMOPHOBIA, 3) BENEFITS OF AFFORDABLE HOUSING, AND 4) FHA PROTECTIONS FOR SEXUAL ORIENTATION/GENDER IDENTITY. EACH WILL ALSO DESCRIBE HOW TO REPORT DISCRIMINATION. WE WILL MEASURE THE OUTCOME OF THIS OBJECTIVE THROUGH THE AD’S REACH AND IMPRESSIONS DATA. EACH WILL REACH APPROXIMATELY 6,650 PEOPLE AND HAVE 14,000 IMPRESSIONS (TOTAL OF 26,600 PEOPLE AND 56,000 IMPRESSIONS). ILAS WILL CREATE A YOUTUBE VIDEO AD AND RUN ON SELECTED DAYS THROUGHOUT THE PROJECT. WE ESTIMATE A REACH OF 50,000 VIEWERS. ILAS WILL GENERATE 4 NEXT DOOR ADS. TOPICS: 1) GENERAL FAIR HOUSING, 2) ANTISEMITISM/ISLAMOPHOBIA, 3) BENEFITS OF AFFORDABLE HOUSING, AND 4) FHA PROTECTIONS FOR SEXUAL ORIENTATION/GENDER IDENTITY. WE ESTIMATE EACH WILL REACH 18,750 PERSONS EACH FOR A TOTAL REACH OF 75,000 PERSONS. ILAS WILL RUN FHA-RELATED ADS ON RADIO STATIONS STATEWIDE, INCLUDING SPANISH STATIONS. AN ESTIMATED 259 AD SPOTS WILL BE RUN. ILAS STATEWIDE STAFF WHO RECEIVE PROJECT TRAINING WILL CONDUCT AT LEAST 30 OUTREACH EVENTS. WE WILL MEASURE THE SUCCESS OF THIS OBJECTIVE THROUGH SURVEYS. OUR GOAL IS THAT 80% OF SURVEY RESPONDENTS INDICATE THEY LEARNED NEW INFORMATION AND THAT THEY BETTER UNDERSTAND THE FHA. ANOTHER GOAL IS THAT 90% OF RESPONDENTS INDICATE THEY KNOW WHERE TO REPORT A FAIR HOUSING COMPLAINT. FINALLY, WE HAVE A GOAL THAT 70% OF RESPONDENTS RATE HANDOUTS AS “GOOD” OR “EXCELLENT.” ILAS STAFF WHO RECEIVE PROJECT TRAINING WILL CONDUCT 14 FAIR HOUSING PRESENTATIONS TO PARTNER AGENCIES OR ORGANIZATIONS. WE WILL MEASURE THIS OBJECTIVE THROUGH SURVEYS. OUR GOAL IS THAT 80% OF SURVEY RESPONDENTS WHO ATTENDED PRESENTATIONS INDICATE THEY LEARNED NEW INFORMATION AND INDICATE THAT THEY BETTER UNDERSTAND THE FHA. ANOTHER GOAL IS THAT 90% OF RESPONDENTS INDICATE THEY KNOW WHERE TO REPORT A FAIR HOUSING COMPLAINT. FINALLY, WE HAVE A GOAL THAT 70% OF RESPONDENTS RATING HANDOUTS AS “GOOD” OR “EXCELLENT.” ILAS WILL PROVIDE FREE LEGAL SERVICES TO 520 PERSONS THROUGH ITS HOUSING HOTLINE. WE WILL MEASURE THIS OUTCOME THROUGH CASE INFORMATION DATA AND SURVEYS. OUR GOAL IS THAT 80% OF RESPONDENTS RATE HOTLINE EXPERIENCE AS “HELPFUL OR VERY HELPFUL” AND 70% OF RESPONDENTS INDICATE AN INCREASE IN THEIR FHA KNOWLEDGE.; INTENDED BENEFICIARIES: THE PROJECT WILL ADDRESS HOUSING DISCRIMINATION BASED ON RACE, COLOR, RELIGION, SEX (INCLUDING SEXUAL ORIENTATION AND GENDER IDENTITY), DISABILITY, FAMILIAL STATUS, AND/OR NATIONAL ORIGIN AND FURTHER THE NON-DISCRIMINATION PROVISIONS OF THE FHA. ILAS’S MISSION IS TO PROVIDE LOW INCOME IDAHOANS WITH HIGH QUALITY LEGAL ADVOCACY, EDUCATION, AND REPRESENTATION. AS PART OF THIS MISSION, ILAS PROVIDES REGIONAL OUTREACH, TRAINING, AND EDUCATION TO INDIVIDUAL CLIENTS AND TO THE LARGER CLIENT COMMUNITY. FOR THIS PROJECT, ILAS WILL NOT USE INCOME QUALIFICATIONS FOR ELIGIBILITY AND ALL SERVICES AND ACTIVITIES WILL BE AVAILABLE TO ALL PROTECTED CLASS MEMBERS IN IDAHO, REGARDLESS OF INCOME; SUBRECIPIENT ACTIVITIES: NONE
